Find Your Inner Data Rockstar

Are you a data rockstar?
Our Marketing team got home last night from a long Vegas trip. We started our adventure by attending the Eloqua Customer Conference and then moved over to the DMA 08 Conference. At the DMA show we helped direct marketers find their inner data rockstar with a little Wii Rock Band. The competition to claim the top prize was fierce. Intense enough to even trigger a game scoring controversy. Below is the Leader Board.

Analyzing Google AdWords Data - Getting Started

Simply put, Google is the juggernaut of the online marketing world. With a 25% market share of all online advertising and 75% of paid search revenues, they generate over $3 billion in revenue each quarter!

Yet, despite their ubiquity, often as a business's primary advertising vehicle, there is no great way to analyze the dollars being spent on Google advertising. With so many factors contributing to a campaign's success (external and advertiser controlled), it is often a crapshoot on how best to understand, improve, and communicate advertising results.

Visually Analyzing College Football's BCS Rankings

The 2007 college football season ended with LSU hoisting the $30,000 Waterford Crystal BCS Championship Trophy.

If you're unfamiliar, BCS (Bowl Championship Series) is the organization that determines which teams play in the major college football bowls – including matching the top two teams against each other for at least a share of the national championship.

Four of the five BCS bowl games this year were blowouts, including a lackluster title game. These match ups were decided using a formula that consists of three equally weighted components: the USA Today Coaches Poll, the Harris Interactive College Football Poll, and an average of six computer rankings. Despite the controversy that surrounds it, there is one thing the BCS does do right – it waits until mid season to release its first rankings rather than judge a team on what it did last year or its weak pre-conference opponents.