Doing Good by Finding Potential Markets and Donors

Today's non-profit institutions need to be increasingly sophisticated in their search for donors. Their fundraisers who specialize in prospect research and information management are responsible for gathering information about their potential donors and analyze it deeply. This information helps them hone in on the right people and segments, define their sales territories appropriately, track year-to-year giving and understand donation patterns over time to aid in planning and resource alignment. And just as importantly, it ensures that they use their potential donor's time efficiently and know what they're talking about.

Tags: Research, Non Profit