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Tableau Delivers Rapid Analytics for Marketing Automation Application
Predicta develops an ad serving platform and a web analytics suite. After testing four different visualization solutions, Tableau emerged as the clear winner for its ability to granularly slice and dice data, its collaborative Web interface, and its ease of use. "Finally, our reports can do more than just show information, with Tableau, reports are richer, more interpretable, and more inclusive," said Phillip Klien, Predicta CTO.
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